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Why Marketers Are Using Single View of Customers For Better Personalized Targeting
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"Why Marketers Are Using Single View of Customers For Better Personalized Targeting"
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In the race to win today's fickle, device-centric customers with the type of immediate 1:1 experiences they've come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.

Download this eBook to learn:

  • Why a single view must be built around a persistent customer profile.
  • The role of an identity graph in enabling data connections to achieve a single view.
  • How a single view allows marketers more capabilities in targeting their customers.


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