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The Advocacy Market Explained - Whitepaper
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You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the market.

You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the Advocacy Market and what's important.


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